BYOMA Packaging PR
For a class project I designed custom PR packaging for BYOMA skincare that elevated the unboxing experience for influencers and media. The project focused on creating memorable, on-brand packaging that showcased the products while reinforcing BYOMA's identity and values, turning each package into a shareable moment that extended the brand's reach.
Research and Sketches
Initial pencil explorations of hippo character designs in various poses, expressions, and styles—from minimalist to detailed, including water scenes and portraits. The sketches evolve into polished digital vector art featuring a hippo mascot with baseball bat.
Ideation
developed a complete brand identity for a fictional tional materials. This end-to-end branding exercise demonstrates my ability to craft cohesive visual identities that capture team spirit while appealing to fans and community stakeholders.
Prototyping
Polished logo variations in Adobe Illustrator featuring four circular badge designs: colored versions with green cap on navy and white backgrounds, plus black-and-white line art options. The "Hippos" wordmark anchors each badge, with clean vectors showing refined linework, consistent proportions, and production-ready artwork for multiple branding applications.
I developed a complete brand identity for a fictional minor league baseball team, building the concept from the ground up. The project included naming the team, designing a distinctive logo and mascot, establishing a comprehensive color palette and typography system, and creating branded collateral such as uniforms, merchandise mockups, and promotional materials.
