One Common Thread
Website and Brand Creation
Branding & Web Design | Class Project
I created One Common Thread as a full brand system, complete with a custom logo, website, and apparel line. The project showcases my ability to build cohesive identities that translate seamlessly across digital and physical touchpoints.
Research and Sketches
In the early stages of One Common Thread, I explored sketches and research focused on creating an inclusive, gender-neutral apparel line and a clean digital presence. I experimented with typography, symbols, and layouts that could work across both the website and sweatshirt designs, establishing a simple and connected visual direction.
Logo Ideation
Finalized a logo and proceeded to put it into Illustrator. I took this logo and apparel design and created my apparel line.
Apparel Designs
I designed this apparel line with the idea that it should fit effortlessly into everyone’s everyday life. My goal was to create pieces that feel universal: simple, comfortable, and timeless, so anyone can wear them, any day, in their own way.
Final Web Design and Layout
A final web design that brings the brand to life with a simple, inclusive layout and a seamless user experience—created to reflect the everyday, universal feel of the apparel line.
