The Hippos Baseball Branding
The Hoover Hippopotamuses
Branding | Class Project
I developed a complete brand identity for a fictional minor league baseball team, building the concept from the ground up. The project included naming the team, designing a distinctive logo and mascot, establishing a comprehensive color palette and typography system, and creating branded collateral such as merchandise mockups and promotional materials.
Research and Sketches
Initial pencil explorations of hippo character designs in various poses, expressions, and styles.
Ideation
Developed my sketches into a digital form. The "Hippos" word mark anchors each badge, with clean vectors showing refined line work, consistent proportions, and production-ready artwork for multiple branding applications.
Final Mockups
Brand Guidelines
This end-to-end branding exercise demonstrates my ability to craft cohesive visual identities that capture team spirit while appealing to fans and community stakeholders.