LACED Shoe Brand
Brand Design | Personal Project
This brand was created for my brother, who has had a passion for sneakers and baseball his entire life. The name LACED combines these two interests to create a brand that feels both modern and personal. I envisioned LACED as a high-end, well-known sneaker store where baseball is integrated throughout the space.
Sketches
For this brand, I knew I wanted to incorporate a shoe visual directly into the brand name. These initial digital sketches show the exploration and development that ultimately led to the final design.
Final Logo Designs